Live streaming has become a mainstay that businesses, big or small, cannot ignore. It is increasingly gaining in popularity and social media consistently promotes video content over any other form of content. If you have spent any amount of time creating content it can be frustrating if no one actually sees what you post. Aside from getting eyeballs on your content, live streaming has one major benefit over any other form of video content...Community Building. This is especially true for new brands and small businesses with little to no following. I know this from personal experience! 

Going live provides your audience with an opportunity to witness and connect with your brand up close. This is where they can engage with you, clear their doubts and establish a personal experience eith you. 

Live streaming enabled me to build a community of supporters, customers and fans from my dining room with a cell phone without a website. This enabled me to start and grow my handmade business into an international product formulation and teaching organization. It allowed me to connect with my audience as we co-created what Soap Nation was all about. If you are struggling to gain traction on social media, or you have decided that Live Streaming is something you want to explore read on for some of the best live streaming software to make the process easier and more enjoyable. 

Let's ensure we are on the same page before jumping into the top tools. 

Which Streaming tool should you use?

Find your perfect streaming software with our FREE comparison tool. 

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WHAT IS LIVE STREAMING SOFTWARE?

Live Streaming Software

Live streaming software is broadcasting software that enables you to share your story with the world from your computer. It has the added advantage of creating custom branding, sharing your screen, sharing multi-media like audio and video to create a professional stream. All in real time. 

It's like having your own TV channel, but without the fancy studio or the big budget. Displaying your skills, promoting your business, showcasing a new product, launching a new program or simply documenting your everyday life can all be achieved by using it. 

Live streaming software provides limitless possibilities without any technical hassle as it takes care of the complex aspects for you. 

HOW DOES LIVE STREAMING SOFTWARE WORK?

Live streaming software captures audio and video, encodes it for streaming, and sends it over the internet to your social media platforms (Facebook Live, YouTube Live, Linkedin, Instagram, Twitch etc.).

Imagine having the power to seamlessly connect your computer to the world wide web, transmitting your audio and video data in real-time – that’s exactly what this software does, acting as a magical bridge between you and the internet! Certain live streaming software offers additional features such as overlays, graphics, and chat rooms that enable user interaction and branding of your broadcast. .

Streaming requires a computer, good internet, a microphone, and a webcam. Get set up by arranging your equipment, setting up the software, picking audio and video devices, and organizing where you want to broadcast the stream, like your Facebook page or YouTube channel.

One significant advantage of using streaming software is the increased reach of your content through live streaming platforms.

Finding the right streaming system can be overwhelming, which is why I’ve put together a line-up of my favorite options to help you begin your search.

FULL DISCLOSURE: I have purchased all of these tools and use them daily. Some links are affiliate links.

THE 9 BEST LIVE STREAMING APPS FOR YOUR BUSINESS

With the right live streaming software, business owners can reach a wider audience with a professional broadcast on social media and beyond to grow their brand. Here are the top 9 live streaming software solutions for small businesses. 

Onestream Live

OneStream Live

OnseStream is packed with a ton of features that cater to any type of broadcast you can imagine. With OneStream Live, you can broadcast your events live and capture your audience's attention with high-quality audio and video that runs seamlessly. It also provides you with a host of tools and features that streamline the entire streaming process, giving you the freedom to focus on your content. Whether you want to stream pre-recorded content or invite guests to your live streaming session, OneStream Live has got you covered.

Wave Video

Wave.Video

Wave.Video is the perfect companion for small business owners who crave professional-looking videos with minimal effort. Plus, with built-in video templates, editing tools and the ability to add text or animations over your videos, your creativity knows no bounds. Wave is a great solution for newbies and experienced streamers alike.

be.live live streaming

Be.Live

Be.Live has been around for a while and it seems to be finding its footing with the live selling crowd. If you are someone who want to stream to Amazon Live as an influencer or a seller, give Be.Live a try. There is nothing to install on your computer and with a few clicks you can be multi-streaming to all of your favorite destinations. 

Restream

Restream

Restream was the first live streaming tool I started using. Like all of the other tools it allows you to live stream to multiple platforms at once, interview guests and brand your stream. It also allows you to see all of the comments and bring them on the screen. 

Ecamm Live

Ecamm Live

ECAMM Live is my go to solution when producing virtual events for clients. It is a Mac only streaming solution with a very active community. It was created by two brothers who constantly update the platform and look for feedback on needed features. It truly is a production studio on your computer. If you have a Mac, I highly recommend that you check out Ecamm. It has interview mode, you can setup your broadcasts ahead of time with scenes, play videos, brand your video and so much more. 

Flutin

Flutin Live

Flutin Live is an easy-to-use and affordable live streaming software for small business owners. Flutin Live provides a simple, all-in-one platform for creating and broadcasting live streams from any device. This means that small business owners can stream their content directly to their audience without spending time or energy learning complex software solutions.


Flutin Live offers a variety of features, including the ability to add branding elements such as logos and watermarks, create polls and quizzes, and provide real-time analytics.

OBS studio

OBS

OBS (Open Broadcaster Software) is an open-source and free to use software that enables anyone to broadcast live video content from their computer or mobile device. OBS allows you to record videos locally and stream them online, making it ideal for streaming events such as meetings, webinars, product launches , and more. You can not multi-stream directly from OBS and there is a slight learning curve with using it. If you are on a very tight budget, consider OBS. 

Streamyard

StreamYard

Streamyard is a live streaming software designed specifically for small business owners. It enables users to create professional-looking broadcasts quickly and easily. Streamyard has a range of features that make it the ideal choice for small businesses, including a variety of broadcast formats, customizable branding options, the ability to stream to multiple destinations simultaneously, and automated content scheduling.
The software also makes it easy to engage with viewers in real time with its built-in chatroom, as well as monitor analytics to track the performance of your streams.

bigvu

BigVu

BigVu is one of the first tools on the list to harness the power of AI to help you in your video creation. It started out as just a teleprompter and now it is so much more. BIGVU has recently launched 5 new features aimed at helping you create impactful videos.

These features include easy video trimming, automatic subtitles with keyword highlighting, adding brand logos, incorporating music and contact information with an animated business card, and replacing green screens with custom images or videos.

BIGVU also provides a web page with personalized buttons for visitor interaction, and one-tap uploading to popular social media platforms like Instagram, TikTok, and YouTube. All of this on top of the teleprompter feature to aid with video narration.

Navigating the world of streaming is no small feat. With so many options available, deciding on the right solution can feel like a shot in the dark. But fear not, because I have the answer.

First and foremost, it is imperative to recognize your primary goals.

  • What goals do you want your live broadcast to accomplish?
  • What benefits do you want to see?

Next, it’s crucial to evaluate the various streaming platforms available. Look at each option and compare its features, reliability and accessibility. Keep your objectives in mind as you do this.

Keep in mind the cost factor. The price tag on a product or service is not always an indication of its superiority. Sometimes, an inexpensive option can serve your purpose just as well. Ultimately, the objective is to maximize your ROI.

When it comes to selecting the ideal streaming solution, it’s crucial to strike a balance between performance, value, and user experience. Plan on delving into different options, analyzing their strengths, and making an assured choice that aligns with your goals.

ARE YOU READY TO GO LIVE?

Now that you know about the top software for live streaming, it’s time to think about your live stream persona. Your personality can greatly impact how successful your live streams are in terms of connecting with your audience. To help you identify your strengths and weaknesses when it comes to live streaming, we’ve created a Free 5 question quiz.

By taking this quiz, you’ll be able to discover your live stream persona and learn how to use your strengths and watch out for your weaknesses to successfully engage with your audience. Best of all, it’s completely free and only takes a minute to complete.

After taking the quiz, you will receive a full report that breaks down your live stream persona and provides insights on how to leverage your strengths while also addressing potential weaknesses. This report will help you understand your unique approach to live streaming, and give you guidance on how to connect with your audience in an authentic and engaging way.

The report will highlight your strengths and suggest ways to use them to your advantage, as well as provide tips on how to work on any potential areas for improvement.

By understanding your live stream persona, you’ll be better equipped to create content that resonates with your audience and build a strong following. So don’t wait any longer, take the quiz now and discover your live stream persona!