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Zakia Ringgold [00:00:01]:

Welcome entrepreneurs and tech enthusiasts to another episode of our journey together. Today, we'll be discussing websites, building your business from scratch for an online presence. I'm Zakia ringgold, and I'm excited to be your guide through getting started with tech for your business. So having a website before promoting your business on social media offers several significant advantages. In today's digital age, your business website is your virtual storefront. Think of it as digital real estate. your online headquarters, whether you're a budding entrepreneur, a solo owner, or a seasoned business owner, Having a captivating and functional website is an absolute must. A website serves as your digital storefront.

Zakia Ringgold [00:00:59]:

providing a professional and credible image for your business. It's a central hub where potential customers, partners, and investors can learn more about your brand products, and services. With your website, you have complete control over the brand's look feel and messaging without it getting lost in a sea of messages that people find themselves with social media. you can create a very consistent brand identity that aligns with your overall vision, values, and mission. So while social media is great for quick updates, a website allows you to present in-depth content such as blog posts, case studies, detail, product and service information, and this can position you as an industry expert and attract more engaged customers. So websites provide the space to tell your business story in a comprehensive and engaging way, and you can be as creative as you want depending on the tools that you use. You can share your journey, your mission, how your forging connections with others within the industry all from your website. Having a website also improves your search engine visibility.

Zakia Ringgold [00:02:31]:

Now When I say search engine visibility, I'm talking about something that you've probably heard a lot of, which is SEO, search engine optimization. And that is when someone goes and they type a search query in, like, how to make soap. By you creating content on your website, That helps you to get that organic traffic that is searching for what it is that you put content out about. So that's what drives that traffic to your website. well optimized website can include lead capture forms, subscription options, contact information, And that's going to allow you to gather valuable leads and build a strong email list for future marketing efforts. Our next episode is going to be all about email, but right now, we have to focus on your foundation. Websites provide insights into how the visitors who land there are behaving, where they're coming from, their demographics, and all of this is available through analytic tools that you can only use if you're leveraging a website. This data can help you to make informed decisions to figure out what is getting people's attention and where am I losing them and where can I make changes? In essence, a website acts as your online headquarters.

Zakia Ringgold [00:03:59]:

It offers comprehensive, customizable, and a versatile platform to showcase your brand, engage with your audience, and drive the overall growth of your business. by establishing a very strong website foundation before delving into social media, you set yourself up for a more effective and impactful online presence. But when it comes to your website, You've got options. So this is where it gets a little confusing for people. So I'm hoping that I can unravel some of that for you. Always remember that your website is your 20 fourseven business ambassador. And the 3 main types of platforms to consider are WordPress websites, landing pages, and SaaS solutions. And let's just break each of them down just so we're clear on what I'm describing.

Zakia Ringgold [00:04:59]:

WordPress is a versatile content management system that serves as a platform for building and managing websites. You can have simple blogs on there to complex e commerce sites, scheduling sites. You can embed videos and podcasts and Instagram feeds and all of that. And when you think about a WordPress website, it's like crafting the blueprint for your dream house. You design your website with careful planning and structure. How are these pages going to interact with each other? How are the posts going to interact? So they're very versatile, but they're digital where you can showcase your products, services, blog posts, portfolio, and more. they serve as a comprehensive hub for your online presence. And that offers visitors a deep dive into your brand and what you have offer.

Zakia Ringgold [00:05:58]:

Conversely, a landing page builder is a specialized tool that's designed to create a very focused single page website, and it's aimed at very specific actions. such as capturing leads or promoting an event, you wanna think of a landing page as an elegant ballroom. within your whole digital mansion. It's designed to captivate and convert the visitors. It's not there to give them your life story. They are there for a specific purpose, and they've typically landed there because you've sent them from social media. they are focused single page platforms created to drive a specific action like signing up for a webinar, downloading an ebook or subscribing to your newsletter. Landing pages are like a spotlight on a key offering that guides your visitors so that they take the action that you want on that page.

Zakia Ringgold [00:07:01]:

Now when we come to SAS, that's s a a s, that stands for Software as a Service solutions. These typically provide an all in one platform that enable you to go ahead and create your website landing pages and more without needing to know any code. And now for a SaaS solution, I want you to picture like tools, they're ready to help you build your digital presence without the need for extensive coding, or design skills. SaaS solutions help you to create really nice websites and landing pages effortlessly. These platforms do provide predesigned templates, drag and drop interfaces, and a range of customizable elements. they're perfect for those who wanna create professional looking websites or landing pages without doming into the complexity of coding. they're like a shortcut to realizing what you want for your digital presence. So the choice between websites WordPress, landing page builders, and SAS solutions hinges on your specific business needs, your technical proficiency, the time that you have to put into it, or if you're going to pay someone for it, and the goals you have with your website Remember, there is never a one size fits all solution.

Zakia Ringgold [00:08:35]:

But understanding the unique attributes and the trade offs because there will be trade offs, is going to help you to choose which one is the best for you. Now to help you find which one is best for your needs. I encourage you to take our free tech match quiz. It's at links dotbusinesstechlab.comforward/tech match. I'll put it in the show notes as well. This quiz will identify the best type of site for you based on your tech skills, the business that you're starting, the products and services that you offer and the time you have to take to put into it. Remember, you can take that quiz at links dotbusinesstechlab.comforward/techmatch. Until next time, I'll talk to you soon.

Imagine your business website as your virtual storefront, your own piece of digital real estate. Having an online presence is not just a luxury; it's a necessity. Just as a well-kept storefront attracts customers, a captivating website draws potential customers and partners. Your website is your online headquarters, your opportunity to make a professional and credible first impression. It's a space where you have complete control over your brand's image, ensuring it aligns perfectly with your vision, values, and mission.

Take the Tech Match Quiz

To determine the best platform for your website needs, take our free Tech Match Quiz. It identifies the ideal site type based on your tech skills, business offerings, and time commitment. 

Beyond Social Media: Why You Need a Website

social media scheduling

While social media is great for quick updates, a website offers more. It allows you to present in-depth content like blog posts, case studies, and detailed product information. Think of your website as the canvas for your business story. You can share your journey, your mission, and how you're forging connections within your industry. It provides the space to present your brand comprehensively and engage your audience on a deeper level.

Having a website versus relying solely on social media is like owning your own house versus renting a room in someone else's house. Let me break down why having a website is crucial in terms of control and reliability:

1. Ownership: When you have a website, it's like having your own property. You own it, control it, and decide what goes where. It's your digital home base. On the other hand, social media platforms are like rooms in someone else's house – you can use them, but you don't own them. The platform owner (like Facebook or Instagram) makes the rules.

2. Control: With a website, you have full control over your content. You can design it the way you want, post whatever you want, and decide how it looks. It's like having your own room where you choose the furniture, the colors, and the decor. On social media, you're given a room with pre-set rules. You can decorate it a bit, but you can't change the structure.

3. Rules and Algorithms: Social media platforms can change their rules and algorithms anytime they like. It's like your landlord deciding to change the house rules or rearrange your room while you're living in it. These changes can affect how many people see your content, who sees it, and when they see it. With a website, you make the rules. It's a space where you control everything.

4. Dependence: Relying solely on social media is like relying on someone else's house for shelter. You don't have full control, and if they ask you to leave (for example, by banning your account), you lose everything. Your website is your permanent address, and you decide who enters and leaves.

5. Direct Connection: A website is like having your clients over to your house. You have their undivided attention, and you can communicate with them directly. On social media, you're like a guest in someone else's party – you can talk to people, but the host (the platform) can interrupt or limit your interactions.

SEO and Organic Traffic

Your website is your ticket to improving search engine visibility through effective search engine optimization (SEO). It's how you capture organic traffic – those actively searching for what you offer. By creating valuable content on your website, you attract and engage your target audience, driving them to your digital storefront. This organic traffic is the lifeblood of your online presence and can lead to valuable leads and a robust email list.

Business owners should care about SEO (Search Engine Optimization) because it helps their website and online content appear at the top of search engine results like Google when people search for products, services, or information related to their business. Here's why it matters in simple terms:

  1. 1
    Visibility: When your website ranks high in search results, more people can find it. Think of it like having your store on a busy street where lots of potential customers walk by.
  2. 2
    More Traffic: SEO brings more visitors to your website. These visitors are often interested in what you offer, so they're like potential customers walking into your store.
  3. 3
    Credibility: Being at the top of search results makes your business look trustworthy and reliable, just like how people trust stores they see on the main street more.
  4. 4
    Cost-Effective: Compared to paid advertising, SEO is cost-effective. You don't pay for each click, like you would with ads. It's more like having a store in a good location for a fixed rent.
  5. 5
    Competitive Edge: If your competitors are using SEO and you're not, they might get more customers. It's like a race, and SEO is your running shoes.

In a nutshell, SEO is like making sure your store is in the best location, so more people see it and come in to buy your products or services. It's a crucial tool for growing your business online.

Choosing Your Platform: WordPress, Landing Pages, or SaaS Solutions

When it comes to building your website, you have choices: WordPress, landing page builders, or SaaS solutions. Each has its strengths and trade-offs. Think of it as selecting the right tool for the job. WordPress is like crafting the blueprint for your dream house – versatile and highly customizable. Landing page builders are elegant ballrooms within your digital mansion, perfect for focused actions. SaaS solutions are like ready-to-use tools, making website and landing page creation effortless. The choice depends on your business needs, technical skills, time availability, and goals.

Your website is your digital headquarters, your gateway to success in the online world. It's more than just a digital storefront; it's your digital real estate. So, as you embark on this journey of building your online presence from scratch, remember that your website is the foundation upon which your business thrives. Choose wisely, build thoughtfully, and watch your virtual storefront shine. Until next time, stay tech-savvy!